Hey,
You're too busy listening to middle schoolers make 67 jokes to scour the internet for social media marketing and SEO news.
That's my job. Here's what's worth your attention this week.
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Instagram now lets everyone schedule posts for free
Instagram quietly removed the requirement to have a Professional account to use native post scheduling. That means you can now plan and queue your content directly inside the standard app, no third-party tool required.
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This one is easy to overlook because it sounds like a small technical update.
It isn't.
If you've been putting off scheduling your social content because you didn't want to pay for another tool, that excuse is gone.
You can now plan your Instagram posts for the week right inside the app, for free, the same way you'd schedule anything else. That's fewer subscriptions, fewer logins, and one less reason to skip posting.
Take twenty minutes this week and schedule out your next three posts. See how it feels to have that done.
One blog post. One week of content.
Zero blank pages. That's the Flywheel.
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Meta is cracking down on
recycled content
Meta updated its content guidelines this week to deprioritize Reels that react, stitch, or repost without adding something genuinely new.
Content that just watches along, narrates what's already on screen, or stitches clips together will now get buried in Feed and Reels. Original views on Facebook roughly doubled in the second half of 2025, so the algorithm is already putting its money where its mouth is.
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Here's the thing about this update that nobody is saying clearly: Meta isn't punishing lazy creators to be mean.
They're rewarding the thing your audience already wants from you anyway. Your people didn't follow you to see content they've already seen somewhere else.
They followed you because you have a point of view. The algorithm finally agrees.
If you've been repurposing the same recycled tips you saw on someone else's feed, now is a good time to stop. Not because Meta says so. Because your audience was already tired of it.
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A CMO ungated everything
and it worked
Content Marketing Institute covered the story of a CMO who pulled down all the gates on their content, no more forms, no more lead magnet friction, just open access to everything.
The result was more reach, more trust, and a better pipeline.
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The whole premise behind gating your content is that people want your stuff badly enough to trade their email for it. That's sometimes true. But most of the time, the form is just friction standing between your best thinking and the people who need it.
This CMO pulled down the gates and the result was more reach, not less.
I'm not saying abandon your lead magnets.
I'm saying think carefully about which content actually needs to be gated and which content is just hiding behind a form out of habit. The stuff you're most proud of might deserve to be free.
