Good evening gang!
Monday is usually when the pressure starts. You open the app, you look at the blank caption field, and you think:
What am I even supposed to say today?
I'm going to help by giving you a specific kind of post to create this week, and I'll even give you some examples!
This week's post type is straight forward. It's called the "Story + Point," and it easy because it starts with something you already have: a Story.
I don't care how boring you think your life or your business are. Things happen to you and around you every day. This post gives you a chance to share those stories with your audience!
A Story + Point post is a brief personal or observed story that lands on a single, transferable lesson.
Not a case study.
Not a long essay.
Just a moment you witnessed, experienced, or heard secondhand, and the one thing it reveals.
The story earns the point. That's the whole deal.
Get started by think of something that happened recently:
A client interaction.
A mistake you made.
Something a customer said that surprised you.
A moment from your week that had a quiet "huh" in it.
It doesn't have to be dramatic or profound. It just has to be true.
Write the moment in two to four sentences. Set the scene briefly, enough that the reader can picture it. Don't editorialize yet. Just tell what happened.
Then add one line that starts the turn. "Here's the thing." or "What I didn't expect." or just a paragraph break and the plain observation. That turn is where the lesson lands.
The whole post is usually 100 to 200 words. The story is the first half. The point is the second half. The point should be one idea.
Not three takeaways.
Not a list.
One thing.
It starts to feel important. Which makes it feel big. Which makes it easy to find other things to do instead.
A Story + Point post works in any niche, in any voice, for any audience that cares about the human behind the brand. It builds trust without announcing that you're trying to build trust. And it's the easiest post to write because you're not starting from scratch. You're starting from something that already happened.
A Quick Sidebar Though...
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Your story doesn't HAVE to be from this week. Do you have an anecdote you always tell your customers?
Or a story you always tell people you meet about your business?
You know. Your Go-To?
Use that! Don't overthink this! |
This week's Quest:
Write a Story+Point post and reply to this email with a link! I'll take a look!
I'm not leaving you hanging though. Here are some examples of these posts across three completely different niches:
- Web services and content strategy for solopreneurs: Here
- Parent-focused family gaming for non-gamer and gamer parents alike: Here.
- Fully facilitated D&D experiences for parties and events: Here.
SO. Thats it. Think of one thing that happened in the last seven days (or longer ago if you need to!
Something small is fine.
Write the moment. Then write the point. That's your post.
And as always: If any of this sounds intimidating for any reason, why not join the Side Quest Solutions Facebook group and lets have a conversation about it!
See you Wednesday,
Steve
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