You don't have to be everywhere.

I gave some advice on Monday and it made some people nervous.
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I told people to pick one platform they could commit to, and ignore advice to publish everywhere and spread themselves out too thin.
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It's scary to ignore advice from voices you trust. But, sometimes its necassary.
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There's this pressure to show up on every platform at once. Post daily. Be on video. Have a newsletter. Run a podcast. Build a community.

And most people respond to that pressure by doing a little bit of everything badly, then burning out and disappearing for two months. (Ask my wife. I've done it, too.)

Here's your permission slip for the week: pick one thing and do it well. That's not settling. That's how the people you admire actually built what they built. They went deep on one channel before they went wide.

Being consistent in one place beats being scattered across five.

Start small. Stay there. Let it compound.

Have a good weekend,
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Steve
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